Abstract
We study how organizations use frontier generative AI by linking ChatGPT Enterprise account records to usage, worker roles, task classifications, and public-company financial data through March 2026. These linked data enable a privacy-preserving analysis of adoption, worker roles, and message-level tasks at scale: for instance, the worker-level sample we analyze at the six-month adoption horizon includes over 1,500 organizations and over 17 million messages. We document four facts about enterprise AI adoption and use. First, ChatGPT Enterprise usage has grown rapidly due to a combination of new firm adoption and growing intensity among existing adopters. Second, U.S.-based public company adoption is concentrated among larger, more valuable, and more R&D- and SG&A-intensive firms. Third, active use within adopting firms spans job functions and seniority levels, with especially high usage intensity among early-career workers. Fourth, ChatGPT Enterprise usage encompasses a broad range of knowledge work tasks, including writing, technical work, communication, and information synthesis. In aggregate, these results suggest that firms differ widely in the speed, breadth and purpose of their enterprise AI adoption, and that they are still actively learning how to integrate AI into organizational workflows.
1 Introduction
Generative AI systems can perform a growing range of economically valuable tasks (Eloundou et al. 2024; Patwardhan et al. 2025), and individuals use consumer-facing generative AI chatbots for many work-related and personal activities (Chatterji et al. 2025; Handa et al. 2025). However, less is known about firm AI adoption: which workers account for observed use, how intensively active users engage with generative AI, and for which tasks. Understanding these patterns is important for interpreting recent findings about the impact of AI on productivity and employment (e.g., Brynjolfsson et al. 2025a; Brynjolfsson et al. 2025b). Most evidence on firm AI adoption comes from worker and firm surveys (McElheran et al. 2024; Bick et al. 2026a; Yotzov et al. 2026; Bonney et al. 2026). Although surveys provide broad coverage and can capture non-use, adoption barriers, and organizational context, self-reported usage is typically less detailed and may suffer from imperfect recall or reporting biases.
This paper studies workplace AI adoption using internal data from ChatGPT Enterprise, OpenAI’s centrally administered workplace product. We first examine firm adoption by decomposing enterprise growth into within- and between-firm components and linking ChatGPT Enterprise accounts to public company financial data. We then study within-firm heterogeneity by combining usage data with employee job title information and message-level task classifications, which tells us how usage intensity and task adoption varies across worker groups six months after organizational adoption.
We document four stylized facts about enterprise AI adoption and usage. First, enterprise AI usage is growing rapidly, reflecting both increased use among existing customers and the arrival of new adopters. Aggregate output tokens produced by ChatGPT Enterprise customers grew roughly sevenfold between June 2025 and March 2026, and by nearly fourfold within a consistent cohort of firms that adopted between January 2024 and June 2025. Thus, about half of the growth in token consumption over this period occurred within already-adopting firms. Second, among U.S.-based public companies, ChatGPT Enterprise adopters are larger, more valuable, and more R&D- and SG&A-intensive than non-adopters. This pattern suggests that early enterprise AI adoption is associated with greater prior investment in intangible and organizational capabilities.
Third, usage within adopting firms is broadly distributed across job title classes and seniority levels but with heterogeneous intensity. For example, marketing and communications workers send more messages than executives, and early-career workers send many more messages than more senior employees. Fourth, ChatGPT Enterprise use spans many different tasks across workers and organizations, rather than being concentrated in a single workflow. The most common use cases are writing, communication, and information synthesis, but usage is also common in tasks such as research, planning, data analysis, legal and regulatory work, finance, and many other applications. This breadth is consistent with generative AI functioning as a general purpose technology for knowledge work (Bresnahan and Trajtenberg 1995; Bresnahan 2024; Eloundou et al. 2024).
Taken together, these findings portray enterprise AI adoption as a broad but uneven organizational phenomenon. Adoption is concentrated among firms with greater scale and intangible investment, while use within adopting firms is distributed across many worker groups and knowledge work tasks but varies substantially in intensity. This heterogeneity highlights that the long-run economic value of enterprise AI adoption will depend on whether dispersed individual use develops into complementary organizational capabilities (Bresnahan and Greenstein 1996; Bresnahan et al. 2002; Brynjolfsson et al. 2021).
The remainder of the paper proceeds as follows: we first review the related literature and describe the data and measurement. We then follow the structure introduced above: Sections 4.1 and 4.2 examine adoption and usage across firms, while Sections 4.3 and 4.4 examine the distribution and task structure of use within adopting organizations. In Section 5, we conclude.
2 Related Literature
Our work contributes to four related literatures. First, we add to the literature on AI adoption and diffusion within firms. A central insight from research on general purpose technologies is that initial adoption does not imply effective deployment: realizing value requires experimentation, complementary investment, and organizational change, so use often diffuses gradually within firms (Bresnahan and Trajtenberg 1995; Bresnahan and Greenstein 1996; Bresnahan et al. 2002; Bresnahan 2024; Brynjolfsson et al. 2021; Mansfield 1963; Fuentelsaz et al. 2003). Consistent with this view, recent studies of digital technology adoption and use find that organizations continue to discover applications and improve their use after obtaining access (McElheran et al. 2024; Yotzov et al. 2026; Bick et al. 2026a; Bick et al. 2026b; Brand et al. 2024; Kim et al. 2026; Massenkoff et al. 2026a). The most closely related paper to ours is Bonney et al. (2026), which distinguishes firm adoption from the subsequent deployment of AI across business functions and worker tasks. We advance this literature by examining which firm attributes predict enterprise AI adoption and, among adopters at a common point in their adoption cycles, measuring how deployment is distributed across workers and tasks.
Second, our paper contributes to research that measures AI usage with telemetry data. One strand uses data on the content of human–AI interactions to characterize the tasks, occupations, and modes of interaction represented in observed use (Handa et al. 2025; Appel et al. 2026; Massenkoff et al. 2026b; Chatterji et al. 2025; Tomlinson et al. 2025). A second strand uses API and product-activity data to characterize demand across applications and organizational settings and to examine how AI is incorporated into production workflows (Demirer et al. 2025; Fradkin 2025; Appel et al. 2025; Daniotti et al. 2026; Chen and Stratton 2026; Demirer et al. 2026b). Two recent papers are particularly closely related to ours. Counts et al. (2026) use telemetry from Microsoft 365 Copilot to characterize aggregate workplace use and document how its task composition varies across occupations and industries. Johnston et al. (2026) use OpenAI telemetry data to study the shift from conversational to agentic AI, including how Codex adoption, usage intensity, and task composition vary across organizational settings, worker roles, and levels of seniority.
Third, we contribute to research on heterogeneous effects of AI across workers and tasks. This literature distinguishes between the activities for which AI is technically capable and the settings in which those capabilities translate into realized use and benefits. Early work takes a task-based approach and estimate potential exposure by comparing model capabilities with occupational task descriptions (Eloundou et al. 2024). More recently, Patwardhan et al. (2025) evaluate frontier models on expert-constructed tasks spanning 44 occupations and nine sectors, providing evidence about where models can produce professional-quality deliverables. Experimental studies, in turn, show that AI’s realized effects depend on the worker, the task, and how AI-generated output is evaluated and implemented (Noy and Zhang 2023; Brynjolfsson et al. 2025b; Dell’Acqua et al. 2026; Cui et al. 2026; Otis et al. 2026). We complement this work by documenting the deployment decisions that bridge the gap between capability and realized effects: which worker groups account for active use, how intensively users in each group engage with AI, and which tasks account for their activity.
Finally, our paper contributes to research on the relationship between AI, organizational structure, and the division of labor. Knowledge-based theories of the firm view organizational hierarchies as mechanisms for allocating problems among workers, managers, and specialized experts (Garicano 2000; Garicano and Rossi-Hansberg 2006). Technologies that change the cost of acquiring or communicating knowledge can therefore change where expertise is located and how tasks are divided within the firm (Bloom et al. 2014). Recent research applies this logic to AI by examining how it changes the value of expertise and which sequences of work can be delegated to AI (Autor and Thompson 2025; Demirer et al. 2026a), and within-firm evidence shows that intensive AI use can expand the range of tasks workers perform, accelerate learning, and shift work toward supervising and evaluating AI-generated output (Huang et al. 2025). The paper most closely related to ours in its organizational focus is Kim and Koning (2026), which shows that AI-native startups are smaller, flatter, and more engineering-intensive than comparable firms. Whereas much of this work examines AI-native organizations and highly technical workers, we study how AI is deployed within the existing structures of established firms across a wide range of industries. By comparing use across job functions, seniority levels, and managerial positions, we provide evidence on where a general purpose AI technology enters the organizational hierarchy and how its role varies across organizational contexts.
3 Data and Measurement
Our analysis draws on four related but distinct samples: an aggregate enterprise usage sample, a smaller sample with employee job title and firm industry information, a further time-limited subset of the job title and industry sample used for task-classification analysis, and a public company sample linked to the Compustat database from S&P Global Market Intelligence. We describe the construction of each sample in the following subsections and summarize their relationships in Figure 1.
For our analysis of ChatGPT Enterprise usage data, we use de-identified data and report results only in aggregate. Message content is classified using automated systems, and job title metadata is mapped to broad job title class, seniority, and people manager categories. No researcher manually reviewed individual enterprise customer messages for this study. For our financial analysis of public companies, we securely link aggregate organizational usage data to public-company financial information from Compustat.
3.1 ChatGPT Enterprise Usage Data
Our primary data source is an organization-week panel of ChatGPT Enterprise adoption and usage, constructed from organizations whose ChatGPT Enterprise adoption dates range from January 1, 2024 to March 31, 2026. The data capture adoption of a paid, centrally administered ChatGPT Enterprise workspace, rather than use through personal accounts, the API, or other subscription plans. We observe each organization’s enterprise account identifier, adoption date, and product usage over time.
Organizations enter the panel in the week they adopt ChatGPT Enterprise and they remain in the panel while their workspace is active. Organization-weeks with an active workspace but no observed product activity are retained with zero measured usage. For each organization-week, we measure messages sent, active users, and generated output tokens, including tokens generated through both ChatGPT and Codex. Weeks are indexed relative to each organization’s adoption date. This aggregate ChatGPT Enterprise usage sample is used to measure adoption and product use over time.
3.2 Job Titles, Firm Industries, and Task Classifications
For analyses of usage by worker characteristics, we also construct a sample of ChatGPT Enterprise organizations for which we observe both firm industry and high-quality employee job title information. Starting from the ChatGPT Enterprise usage sample described above, we retain organizations that can be assigned to a broad industry category using NAICS classifications. We further require that at least some user activity within the organization can be linked to a non-empty administrative job title. Because the corresponding analyses measure usage 6 months (26 weeks) after adoption, we additionally require an observed, active organization-week at that horizon. The resulting worker characteristics sample contains 1,764 organizations and 17,446,551 messages.
Within this sample, we normalize the available job title strings and classify them into broad job title classes, seniority levels, and people manager categories. These user-title and firm-industry measures are then linked to ChatGPT Enterprise usage and aggregated by organization, week, and worker category. Appendix C describes the normalization, classification, and validation of our job title measures. Importantly, job title coverage within included organizations is incomplete. Active users without usable job title information remain in organization-level usage totals and denominators but are classified as missing or unclassified in analyses of heterogeneous use by worker type.
We also separately construct a task classification subsample of this dataset. We classify ChatGPT Enterprise messages into a taxonomy of work tasks using a message-level classifier that is available beginning on October 30, 2025. Appendix D provides information about the task taxonomy produced by this classifier. The task classification sample is restricted to organizations that satisfy the worker characteristics sample requirements above and have task classification data available at the week 26 horizon. This produces a task-classification sample of 973 organizations and 8,696,657 classified messages. We use this task classification sample for both analysis of the overall task distribution and for analyses of the task distributions by job title class, seniority level, people manager status, and industry.
3.3 Public Company Sample and Summary Statistics
For analyses of U.S. public company characteristics and financial outcomes, we begin with U.S. public firms in Compustat and identify ChatGPT Enterprise adopters by mapping ChatGPT Enterprise accounts to public-company identifiers using a combined curated and LLM-assisted account-to-ticker crosswalk. We then draw a random sample from the resulting set of ChatGPT Enterprise accounts with public-company identifiers. We define non-adopters as public firms with no ChatGPT Enterprise ticker-bridge match. The resulting financial panel includes firm and fiscal-year identifiers as well as the Compustat variables reported in Table A1.
We link weekly ChatGPT Enterprise activity to this panel by assigning each usage week to the Compustat fiscal year in which it falls and aggregating usage to the ticker-year level. For usage-intensity analyses, we measure weekly messages per employee, weekly output tokens per employee, and weekly active users (WAU) per employee. The first two measures capture usage volume relative to firm size, while WAU captures the breadth of participation in the ChatGPT Enterprise workspace.
This procedure yields a usage-linked panel of 521 ticker-year observations for 417 public-company tickers. Of these usage-linked ticker-years, 509 observations, covering 410 tickers, have positive annual ChatGPT Enterprise message volume. The non-adopter comparison group contains 11,784 public-company tickers. These counts describe U.S.-based public-company adopters for which we observe matched ChatGPT Enterprise usage; sample sizes in regression tables may differ because the set of Compustat variables required as non-missing covariates varies across specifications.
4 Four Facts about Enterprise AI Usage
Using the datasets described above, we document four facts about the growth and composition of ChatGPT Enterprise use. First, aggregate use has grown rapidly, including within cohorts of organizations that adopted at different times. Second, early adoption is concentrated among larger, more productive firms with greater prior investment in intangible and organizational complements. Third, use is broadly distributed across job functions and seniority levels, but its intensity varies systematically across worker groups. Finally, ChatGPT Enterprise use spans a broad range of knowledge work tasks, while task mix varies across industries, job functions, and levels of seniority.
4.1 ChatGPT Enterprise usage has grown rapidly
We first study the growth of ChatGPT Enterprise usage, both overall and within fixed adoption cohorts. Using the organization-week panel described in Section 3.1, Figure 3 plots total output tokens relative to June 2025, overall and separately by quarter-year adoption cohorts.
Aggregate output tokens increased sevenfold between June 2025 and March 2026. This growth was not driven solely by the addition of new organizations: output tokens also increased substantially within existing adoption cohorts. Among firms that had adopted by June 2025, for example, output tokens increased roughly fourfold over the same period. Thus, enterprise demand continued to deepen after organizations entered the product, alongside continued growth in the number of adopters. We also find that usage accelerated in early 2026 across all adoption cohorts. Because organizations that adopted at different times experienced this acceleration simultaneously, the increase appears to reflect developments affecting ChatGPT Enterprise customers broadly rather than only the normal expansion of use following adoption.
4.2 Early enterprise AI adopters are larger, more valuable, and more heavily invested in intangibles and organizational complements
We next examine how firms that adopt ChatGPT Enterprise differ from non-adopters and which firm characteristics are associated with usage intensity among adopters.
Figure 2 provides descriptive statistics from a comparison of 2024 firm characteristics for ChatGPT Enterprise adopters and non-adopters in the Compustat public-company sample. Across all measures, adopters are substantially larger. Median revenue is $2,275.1M for adopters versus $209.6M for non-adopters. Median total assets are $4,394.2M versus $667.6M, and median employment is 2,934 workers versus 424 workers. Adopters also have larger capital stocks, greater market valuations, and greater R&D spending. Median net property, plant, and equipment (PP&E) assets are $271.2M for adopters compared with $43.7M for non-adopters. Median market value is $4,997.2M versus $316.4M, and the median research and development expenses are $113.1M among adopters, compared with $9.9M among non-adopters. These patterns indicate that early ChatGPT Enterprise adopters are not representative of the average public firm; they are larger, more capitalized, more valuable, and more R&D-intensive.
4.2.1 Financial characteristics
These unadjusted differences motivate the regression analysis in Table 1, which relates ChatGPT Enterprise adoption to lagged financial characteristics measured at the public firm-year level. Importantly, our estimates describe conditional associations between these pre-adoption firm characteristics and the probability that a public firm is observed as a ChatGPT Enterprise adopter, and should not be interpreted causally.
Across specifications, firms with higher revenue per employee are more likely to adopt ChatGPT Enterprise. A one-log-point increase in lagged revenue per employee is associated with roughly 0.4 to 0.9 percentage points higher adoption probability. This association remains positive and statistically significant after accounting for assets per employee, PP&E per employee, employment, year fixed effects, and industry fixed effects, indicating that it is not solely a difference between larger firms or more capital-intensive industries. Firm scale is also strongly associated with adoption: lagged log employment is positive and statistically significant in all specifications, including those with additional capital-intensity controls and finer NAICS4 industry fixed effects. By contrast, PP&E per employee is generally negatively associated with adoption conditional on scale and the other included financial characteristics. Thus, among otherwise comparable public firms, ChatGPT Enterprise adoption is less concentrated in firms with more physical-capital-intensive production. These patterns persist when excluding technology firms, indicating that they are not primarily driven by the information sector. In summary, ChatGPT Enterprise adoption is more likely among larger, higher revenue-per-worker public firms with relatively lower physical capital intensity.
4.2.2 Usage intensity among adopters
We next move from the extensive margin of adoption to the intensive margin, asking whether financial characteristics also vary with the level of ChatGPT Enterprise use among adopters. Figure 4 provides descriptive evidence by comparing the distribution of revenue per employee and market value per employee by adoption intensity, measured by weekly output tokens per employee. Panel A indexes each outcome to the non-adopter median. For both revenue per employee and market value per employee, high-intensity adopters are shifted to the right of non-adopters and low-intensity adopters. This indicates that, among public firms, the firms using ChatGPT Enterprise most intensively tend to have higher revenue productivity and higher market valuation per worker.
Panel B provides a covariate-adjusted version of this comparison, accounting for industry and firm size. This adjustment asks whether high-intensity adopters look different not only because they are in larger or more productive sectors, but also relative to observably similar firms in the same broad industry and size class. The rightward shift for high-intensity adopters remains visible, especially for market value per employee. Low-intensity adopters sit closer to non-adopters, while high-intensity adopters are more likely to appear in the upper part of the adjusted outcome distribution. Thus, the relationship between usage intensity and financial performance is not explained solely by firm size: conditional on adopting, more intensive ChatGPT Enterprise use is concentrated among firms with stronger per-employee financial outcomes.
Table 2 provides regression-based evidence, relating lagged financial characteristics to four measures of usage intensity among U.S.-based public-company adopters with positive ChatGPT Enterprise activity: messages per active usage week per employee, weekly active users per employee, output tokens per employee, and messages per weekly active user. Revenue per employee has positive but imprecisely estimated associations with some usage margins. The point estimates are positive for messages per active usage week per employee and weekly active users per employee, but neither coefficient is statistically significant; revenue per employee is not meaningfully associated with output tokens per employee or messages per active user once other controls are included. The pattern is consistent with broader diffusion across employees and active weeks, but the estimates are too imprecise to support a strong conclusion. Firm size has the opposite association with per-employee usage intensity: lagged log employment is negative and statistically significant for messages per active week per employee, weekly active users per employee, and output tokens per employee. This pattern is consistent with a mechanical or organizational scaling effect: larger firms are more likely to adopt, but conditional on adoption, measured use per employee is lower.
4.2.3 Firm scale and adoption
Although larger firms have lower measured usage per employee conditional on adoption, they are more likely to adopt ChatGPT Enterprise in the first place. We next ask whether adoption is especially concentrated among the largest public firms. Table 3 shows that a one-log-point increase in lagged revenue is associated with a 1.1 percentage point higher probability of adoption. This relationship is most pronounced at the top of the revenue distribution: firms in the top revenue quartile are 6.9 percentage points more likely to adopt, and firms in the top 5 percent are 9.8 percentage points more likely to adopt.
This pattern is not simply a consequence of large firms operating in large industries. When scale is measured relative to other firms in the same industry-year cell, following the approach in Autor et al. 2020, firms in the top revenue quartile within their NAICS2-by-year cell are 7.2 percentage points more likely to adopt, while firms in the top 5 percent are 11.3 percentage points more likely to adopt. Thus, even within industries, adoption is more common among the largest firms. Importantly, these estimates are limited to U.S.-based public companies, which are already large relative to the broader population of businesses. They therefore describe variation among relatively large firms and do not establish how ChatGPT Enterprise adoption varies among small private firms, startups, or mid-market firms; the relationship could be steeper, flatter, or nonlinear elsewhere in that part of the firm-size distribution.
4.2.4 Pre-existing complements and enterprise adoption
Firm scale is unlikely to be the only reason some public firms are more likely to adopt ChatGPT Enterprise. Larger firms may also have accumulated organizational, technical, and managerial capabilities that help them identify valuable use cases, redesign workflows, train workers, and integrate the tool into existing business processes. Table 4 therefore examines whether ChatGPT Enterprise adoption is associated with pre-existing investments in organizational and intangible capital.
We measure these complements using stocks of SG&A, R&D, and capitalized software per employee, transformed as log one plus the employee-normalized stock. The measures capture accumulated investment in organizational capabilities, innovation, and software infrastructure, respectively—forms of intangible capital that have been emphasized as complements to computing in the broader literature (e.g., Brynjolfsson et al. 2021). We use stocks rather than one-year spending flows to capture capacity built up before ChatGPT Enterprise adoption. The adoption regressions cover fiscal years 2024–2025, while all complement stocks are measured in fiscal year 2021. For SG&A and R&D, we construct stocks by cumulating historical Compustat spending flows using a perpetual-inventory approach: SG&A expense is depreciated at 20 percent annually and R&D expense at 15 percent annually. Capitalized software is measured directly using the Compustat capitalized-software stock. Each stock is converted to dollars and normalized by employment before entering the regressions.
The strongest and most robust association is with SG&A stock per employee. In the full sample, its coefficient is 0.020 and statistically significant; in the sample excluding technology and high-R&D sectors, it remains positive at 0.010, though it is not statistically significant. R&D stock per employee is also positively associated with adoption in both samples, with coefficients of 0.004 in the full sample and 0.003 in the sample excluding technology and high-R&D sectors. Capitalized software is positive and statistically significant in the full sample, with a coefficient of 0.008, but is positive and imprecisely estimated in the non-tech/high-R&D-excluded sample, with a coefficient of 0.006.
Taken together, the results suggest that ChatGPT Enterprise adoption is associated not only with firm scale, but also with the organizational and intangible assets firms have accumulated beforehand. Alongside the earlier findings—that adoption rises with revenue productivity and especially firm scale, and that more productive adopters tend to use ChatGPT Enterprise more broadly per employee—this pattern is consistent with the view that generative AI, like other general purpose technologies, depends on complementary capabilities within firms. Larger and more organizationally intensive firms may be better positioned both to identify valuable use cases and to deploy and integrate the technology into existing workflows.
4.3 Enterprise AI use is broadly distributed across worker groups but uneven in intensity
We next examine the subset of firms for which we observe high-quality job title information, as described in Section 3.2. We focus on job title classes and seniority levels and study two margins: the share of weekly active users in each category and usage intensity conditional on active use.
Two limitations of this approach are important for interpretation. First, job title coverage is not universal and varies across firms, so these estimates describe observed use within the covered job title sample rather than the full workforce of all adopting firms. Second, the composition of active users is not the same as a role-specific adoption rate, because we do not observe the denominator of all employees by role. Accordingly, the worker-composition results measure each category’s share of observed weekly active users; they do not measure the share of employees in that category who adopt ChatGPT Enterprise or whether the category is overrepresented among users relative to its workforce share. Similarly, the usage-intensity estimates compare activity among active users and do not account for differences across categories in the probability of becoming active.
4.3.1 The Extensive Margin of Use Across Job Title Class and Seniority
Figure 5 reports two ways of summarizing active-user composition six months after organizational adoption. The population-level estimate pools weekly active users across organizations, giving greater weight to firms with more active users. The firm-level estimate first calculates each category’s share within an organization and then averages those shares across organizations, giving each firm equal weight. The former describes the composition of observed active users in the sample as a whole, while the latter describes the composition of the average firm.
Panel A reports the distribution across job title classes. Both estimates show that observed active use extends across a range of organizational functions and is not confined to technical workers. At the average firm, engineering and technical practitioners account for approximately 11% of weekly active users after six months, while executives, founders, and partners account for 9%. Finance and accounting and marketing and communications each account for approximately 5%, and sales and account management accounts for approximately 4%. This broad functional distribution is consistent with ChatGPT being adopted across the organizational structure rather than within a single occupational domain.
Panel B reports the corresponding distribution across inferred seniority levels. At the average firm, managers and directors account for approximately 24% of weekly active users after six months, followed by individual contributors (ICs) and professionals at 15% and senior ICs and principals at 14%. Executives account for approximately 10%, while early-career workers and trainees account for 7%. The seniority distribution similarly shows that ChatGPT Enterprise use spans multiple levels of the organizational hierarchy, rather than being concentrated among either junior employees or senior leadership.
4.3.2 The Intensive Margin of Use Across Job Title Class and Seniority
Figure 6 reports differences in weekly ChatGPT Enterprise usage intensity across worker categories, measured as the difference in weekly messages per active user from the relevant baseline. Panel A reports differences by job title class, while Panel B reports differences by inferred seniority level. In each panel, the specifications without firm fixed effects compare each group to the average active user in the sample, while the firm fixed effects specifications absorb differences in average usage intensity across firms and compare workers to other active users within the same organization.
Panel A of Figure 6 reports variation in weekly messages per active user by job title class among active users. The results show that job title classes that account for larger shares of observed weekly active users are not necessarily those with the highest usage intensity conditional on active use. In particular, analysts and marketing and communications workers send more weekly messages than the average active user in their firms, even though they do not account for the largest shares of observed weekly active users (Figure 5, Panel A). By contrast, executives, founders, and partners send fewer messages than other active users within the same firm. These patterns indicate that active-user composition and usage intensity capture distinct dimensions of enterprise adoption.
Panel B of Figure 6 reports usage intensity by inferred seniority level. The clearest pattern is a strong negative seniority gradient in message volume. Among adopters, early-career workers and trainees send roughly eight to nine more weekly messages than the average active user within the same firm, while managers, directors, and executives send fewer messages. This pattern is especially relevant in light of recent evidence on generative AI and early-career labor-market outcomes (e.g. Brynjolfsson et al. 2025a), because it identifies early-career workers as particularly intensive users conditional on active use. At the same time, message volume should be interpreted as a measure of usage intensity rather than as a complete measure of economic importance.
Overall, high-intensity use appears both in specific functional groups, such as analysts and marketing and communications workers, and at particular points in the career hierarchy, especially among early-career workers and trainees. This heterogeneity motivates the task-level analysis below, which examines whether these differences in usage intensity correspond to differences in the kinds of work for which employees use ChatGPT.
4.4 Enterprise AI use spans a broad set of knowledge work tasks within organizations
We now turn from who uses ChatGPT Enterprise to what kinds of work they use it for. We classify Enterprise messages into a task taxonomy using an automated classifier described in Appendix D and summarize task composition using two complementary measures. The first is the share of weekly active users who perform a task at least once during the week. This task-prevalence measure captures the breadth of exposure to each task category. Because users may perform multiple task types in the same week, the category shares are not mutually exclusive and therefore do not sum to one. The second is the share of weekly messages assigned to each task category. This message-share measure captures the intensity of use by task and shows which activities account for the largest share of observed interaction with ChatGPT Enterprise.
4.4.1 Overall Enterprise Task Composition
Figure 7 reports the overall task composition of ChatGPT Enterprise use. Panel A shows that more than half of active users perform documentation or technical-writing tasks, nearly half perform technical digital work, and large shares use ChatGPT Enterprise for messages, topic overviews, facts and figures, professional work, research, sales and marketing, planning, legal work, data analysis, and financial or tax tasks. The central pattern is not the dominance of a single application, but the breadth of task exposure among active users.
Panel B shows that message volume is more concentrated than task incidence. Documentation and technical writing, technical digital work, and message drafting account for large shares of total messages, while several categories that reach many users account for relatively small shares of message volume. Topic overviews, business and market research, legal and regulatory work, and financial and tax tasks are widespread but comparatively less message-intensive. This distinction matters for interpreting enterprise AI use. A task can be economically relevant because it reaches many workers, because it accounts for large amounts of usage, or both. User reach and usage depth are therefore separate margins of task-level diffusion. Panel B also shows a substantial residual category of other task classifications. This is useful evidence in itself, in that it indicates that ChatGPT Enterprise use has a long tail: workers apply the tool to many activities that do not fit cleanly into the largest task categories.
4.4.2 Task Differences Across Industries
Figure 8 examines task composition by two-digit NAICS sector (referred to hereafter as “industry”), separately for task prevalence and message shares. Panel A reports the share of weekly active users in each industry who use ChatGPT Enterprise for a given task at least once, while Panel B reports the share of weekly messages in each industry assigned to each task.
Panel A shows both commonality and industry variation. The broad task structure is similar across industries: documentation and technical writing, technical digital work, and communication are among the most common tasks in every major industry group. At the same time, task prevalence varies in ways that are consistent with differences in the underlying task content of work across industries. For example, financial and tax-related tasks are substantially more prevalent in finance and insurance than in other industries, business and market research is also especially common in finance and insurance, and sales and marketing tasks are more prevalent in arts, entertainment, and recreation, information, and retail trade than in manufacturing. Panel B shows that these industry differences are more muted when tasks are weighted by message volume. Across industries, messages are concentrated in a similar set of categories, especially documentation and technical writing, technical digital work, and communication. In other words, industry differences appear more strongly on the extensive task margin, i.e., which tasks active users try at least once, than on the intensive task margin, i.e., which tasks account for the largest shares of total messages.
4.4.3 Task Differences by Job Title Class and Seniority
Figures 9 and 10 examine task composition by job title class and inferred seniority, respectively. As above, Panel A in each figure reports the share of active users in each group who use ChatGPT Enterprise for a task at least once during the week, while Panel B reports the share of messages assigned to each task.
Figure 9 shows both broad commonality and role-specific specialization. Documentation and technical writing, communication, and technical or digital tasks appear across many job title classes. At the same time, task prevalence varies in ways that align with job responsibilities: engineering and technical practitioners are especially likely to use ChatGPT Enterprise for technical digital work and debugging, finance and accounting workers for financial and tax tasks, and sales, account, marketing, and communications roles for sales and marketing tasks. The message-share panel shows a related pattern, but also makes clear that these role-specific tasks do not overpower the small set of core tasks that are performed by all roles.
Figure 10 shows a similar structure across the organizational hierarchy. Workers at different seniority levels use overlapping task categories, but with different relative emphasis. Early-career workers, individual contributors, managers, and executives all use ChatGPT Enterprise for common categories such as documentation and technical writing, technical digital work, communication, and information-oriented tasks. At the same time, seniority is associated with differences in the breadth and mix of task use. For instance, early-career workers and individual contributors have high prevalence in several common production-oriented categories, whereas executives are relatively more represented in categories such as topic overviews, facts and figures, legal and regulatory work, and financial or tax-related tasks.
5 Conclusion
A growing literature argues that AI, and especially large language models, have the characteristics of a general purpose technology (Goldfarb et al. 2023; Eloundou et al. 2024). For such technologies to affect production, firms must do more than obtain access: they must discover valuable use cases, encourage use across workers, and integrate the technology into existing workflows. This paper studies that process using administrative data from ChatGPT Enterprise. One central message is that access to the same underlying system does not imply uniform use: firms differ in whether and when they adopt, workers differ in how intensively they use the tool, and task use varies across industries, job title classes, and seniority levels.
This interpretation has several implications. First, the earliest U.S.-based public company adopters are not average firms; they are larger, more intangible-intensive, and more highly valued. The relationship between adoption and firm capabilities also points toward the importance of complements. Firms with greater scale and accumulated intangible investments may be better positioned to identify valuable applications, support workers in using the technology, and integrate it into business processes. Second, diffusion may initially reinforce existing firm heterogeneity. If larger and more intangible-intensive firms adopt earlier and are better positioned to integrate the technology into work, generative AI could widen differences in productivity or value creation across firms even when the underlying models are broadly available. Third, adopting firms differ substantially in the breadth of participation, the intensity of use, and the task mix to which the technology is applied. These margins matter because the economic role of generative AI depends not only on whether a firm has access, but also on where the technology enters the organization of work.
Importantly, these results should be interpreted in light of the scope of the data. The analyses measure usage only within OpenAI’s ChatGPT Enterprise product, not usage of other AI systems, API-based tools, internally built applications, or personal accounts. The worker-level results are based on observed administrative job titles, which are incomplete and do not provide denominators for the full workforce in each role. The task results are based on classified message content and do not measure downstream work products, productivity effects, or changes in organizational routines. Finally, the public company analyses are limited to the selected subset of U.S.-based enterprise organizations that can be linked to financial data. Future work should connect enterprise AI telemetry to measures of output, organizational change, and longer-run firm performance, and should examine how adoption, usage intensity, worker composition, and task mix evolve as generative AI continues to become more widespread.
Even with these limitations, the patterns documented in this paper point to a central feature of enterprise AI diffusion: adoption is only the beginning of deployment. The rapid adoption of generative AI by firms should therefore not be equated with immediate productivity transformation. General purpose technologies rarely generate immediate, economy-wide gains; their impact unfolds through a slower process of co-invention in which firms discover use cases, invest in complements, and reorganize production so that a new capability becomes reliable in everyday work (Griliches 1957; Mansfield 1961; Hall and Khan 2003; Jovanovic and Rousseau 2005; Bresnahan and Trajtenberg 1995). We are still in the early stages of that process. Firms are not merely deciding whether to use generative AI; they are learning where it belongs in their organizational workflow. The economic effects of generative AI will depend on how that learning and decision-making process unfolds across firms, workers, and tasks.
Tables
Table 1: Financial Characteristics and Enterprise Adoption
|
(1) |
(2) |
(3) |
(4) |
| DV |
Adopter |
Adopter |
Adopter |
Adopter |
| Controls |
Base. |
Addl. |
Addl. |
Addl. |
| Sample |
All |
All |
All |
No tech |
| L. log rev./emp. |
0.009*** |
0.006*** |
0.004* |
0.005** |
|
(0.002) |
(0.002) |
(0.002) |
(0.002) |
| L. log assets/emp. |
|
0.010*** |
0.013*** |
0.009*** |
|
|
(0.003) |
(0.003) |
(0.003) |
| L. log PP&E/emp. |
|
-0.007*** |
-0.001 |
-0.007*** |
|
|
(0.002) |
(0.002) |
(0.002) |
| L. log emp. |
0.013*** |
0.015*** |
0.019*** |
0.013*** |
|
(0.001) |
(0.001) |
(0.001) |
(0.001) |
| Obs. |
8,229 |
8,229 |
8,229 |
7,379 |
| R2 |
0.053 |
0.055 |
0.109 |
0.046 |
| FYs |
2024-2025 |
2024-2025 |
2024-2025 |
2024-2025 |
| Year FE |
Yes |
Yes |
Yes |
Yes |
| Ind. FE |
NAICS2 |
NAICS2 |
NAICS4 |
NAICS2 |
Each column reports a linear probability model estimated on public firm-years with positive lagged employment and positive lagged firm-characteristic values. The dependent variable equals one when a public firm’s first OpenAI Enterprise adoption date falls in the current fiscal year; controls are public firm-years not linked through the OpenAI ticker bridge. The table reports the industry fixed-effect level used in each column. Baseline columns control for lagged log employment. Additional-control columns additionally control for lagged log assets per employee, lagged log positive PP&E per employee, and indicators for no positive and missing lagged PP&E; the indicator coefficients are included in the model but omitted from the table. The no-tech column excludes firms with two-digit NAICS code 51. Standard errors clustered by Compustat gvkey are in parentheses. *, **, and *** indicate significance at the 10%, 5%, and 1% levels.
Table 2: Financial Characteristics and Usage Intensity
|
(1) |
(2) |
(3) |
(4) |
| DV |
Msgs/act. wk/emp |
WAU/emp |
Tokens/emp |
Msgs/WAU |
| L. log rev./emp. |
0.062 |
0.006 |
0.036 |
-0.014 |
|
(0.044) |
(0.007) |
(0.094) |
(0.021) |
| L. log assets/emp. |
0.061 |
0.012* |
0.107 |
0.008 |
|
(0.045) |
(0.008) |
(0.099) |
(0.019) |
| L. log PP&E/emp. |
-0.079** |
-0.010* |
-0.087 |
-0.018 |
|
(0.033) |
(0.006) |
(0.070) |
(0.014) |
| L. log emp. |
-0.266*** |
-0.032*** |
-0.667*** |
-0.002 |
|
(0.019) |
(0.003) |
(0.048) |
(0.008) |
| Obs. |
478 |
478 |
396 |
482 |
| R2 |
0.480 |
0.362 |
0.471 |
0.100 |
| FYs |
2024-2025 |
2024-2025 |
2024-2025 |
2024-2025 |
| Year FE |
Yes |
Yes |
Yes |
Yes |
| Ind. FE |
NAICS2 |
NAICS2 |
NAICS2 |
NAICS2 |
Each column reports an OLS regression of transformed current fiscal-year Enterprise usage intensity on lagged public-company financial characteristics, estimated on public tickers with positive fiscal-year Enterprise usage, positive lagged employment, and positive lagged firm-characteristic values. Dependent variables are transformed as log one plus usage intensity. Msgs/act. wk/emp is messages per active usage week per employee; WAU/emp is mean weekly active users per employee; Tokens/emp is mean weekly output tokens per employee; Msgs/WAU is messages per weekly active user. Output-token usage is measured over weeks with complete output-token coverage. All columns control for lagged log employment, lagged log assets per employee, lagged log positive PP&E per employee, and indicators for no positive and missing lagged PP&E; the indicator coefficients are included in the model but omitted from the table. Standard errors clustered by Compustat gvkey are in parentheses. *, **, and *** indicate significance at the 10%, 5%, and 1% levels.
Table 3: Firm Scale and Enterprise Adoption
|
(1) |
(2) |
(3) |
(4) |
(5) |
| DV |
Adopter |
Adopter |
Adopter |
Adopter |
Adopter |
| Scale |
Revenue |
Revenue |
Revenue |
Ind.-yr rev. |
Ind.-yr rev. |
| L. log revenue |
0.011*** |
|
|
|
|
| Top 25% by L. rev. |
|
0.069*** |
|
|
|
| Top 5% by L. rev. |
|
|
0.098*** |
|
|
| Top 25% by L. rev., ind.-yr |
|
|
|
0.072*** |
|
| Top 5% by L. rev., ind.-yr |
|
|
|
|
0.113*** |
| Obs. |
9,391 |
9,391 |
9,391 |
9,391 |
9,391 |
| R2 |
0.051 |
0.046 |
0.035 |
0.048 |
0.040 |
| FYs |
2024-2025 |
2024-2025 |
2024-2025 |
2024-2025 |
2024-2025 |
| Year FE |
Yes |
Yes |
Yes |
Yes |
Yes |
| Ind. FE |
NAICS2 |
NAICS2 |
NAICS2 |
NAICS2 |
NAICS2 |
Each column reports a linear probability model estimated on public firm-years with positive lagged scale values. The dependent variable equals one when a public firm’s first OpenAI Enterprise adoption date falls in the current fiscal year; controls are public firm-years not linked through the OpenAI ticker bridge. Column 1 uses lagged log revenue. Columns 2–5 use indicators for being in the top tail of lagged revenue, computed within fiscal year using lagged total revenue; industry-year indicators are computed within fiscal-year and two-digit NAICS cells. All columns include fiscal-year and two-digit NAICS industry fixed effects. Standard errors clustered by Compustat gvkey are in parentheses. *, **, and *** indicate significance at the 10%, 5%, and 1% levels.
Table 4: Intangible Assets and Enterprise Adoption
|
(1) |
(2) |
(3) |
(4) |
(5) |
(6) |
| Dependent variable |
Adopter |
Adopter |
Adopter |
Adopter |
Adopter |
Adopter |
| Complement measure |
SG&A stock |
R&D stock |
Capitalized software |
SG&A stock |
R&D stock |
Capitalized software |
| Sample |
All |
All |
All |
No tech/high R&D |
No tech/high R&D |
No tech/high R&D |
| Log(1 + comp./emp.) |
0.020*** |
0.004*** |
0.008** |
0.010 |
0.003*** |
0.006 |
|
(0.005) |
(0.001) |
(0.003) |
(0.007) |
(0.001) |
(0.006) |
| L. log revenue/emp. |
0.006** |
0.008*** |
0.012 |
0.010 |
0.019*** |
0.021 |
|
(0.003) |
(0.002) |
(0.009) |
(0.007) |
(0.006) |
(0.019) |
| L. log assets/emp. |
0.004 |
0.010*** |
0.020 |
0.002 |
-0.001 |
0.005 |
|
(0.004) |
(0.003) |
(0.012) |
(0.007) |
(0.006) |
(0.020) |
| L. log PP&E/emp. |
-0.005** |
-0.005** |
-0.017** |
-0.005 |
-0.005* |
-0.010 |
|
(0.002) |
(0.002) |
(0.008) |
(0.003) |
(0.003) |
(0.012) |
| L. log employment |
0.020*** |
0.015*** |
0.017*** |
0.017*** |
0.015*** |
0.023*** |
|
(0.002) |
(0.001) |
(0.004) |
(0.002) |
(0.002) |
(0.007) |
| Observations |
5,943 |
7,117 |
1,076 |
3,247 |
4,029 |
477 |
| R2 |
0.064 |
0.058 |
0.075 |
0.055 |
0.057 |
0.085 |
| Year FE |
Yes |
Yes |
Yes |
Yes |
Yes |
Yes |
| Ind. FE |
NAICS2 |
NAICS2 |
NAICS2 |
NAICS2 |
NAICS2 |
NAICS2 |
Each column reports a linear probability model estimated on public firm-years with positive employment and finite nonnegative complement stock per employee. The dependent variable equals one when a public firm’s first ChatGPT Enterprise adoption date falls in the current fiscal year; controls are public firm-years not linked through the OpenAI ticker bridge. Entries report coefficients from regressions of adoption on log one plus complement stock per employee, lagged log revenue per employee, lagged log employment, lagged log assets per employee, lagged log positive PP&E per employee, indicators for no positive and missing lagged PP&E, fiscal-year fixed effects, and two-digit NAICS industry fixed effects. The no-tech/high-R&D columns exclude NAICS2 sectors 32, 33, 51; high-R&D sectors are selected using fiscal-year 2021 sector median R&D stock per employee. Fiscal years: 2024-2025. Complement variables are measured in fiscal year 2021. SG&A and R&D stocks are accumulated from Compustat flow variables: SG&A uses xsga with 20% annual depreciation, and R&D uses xrd with 15% annual depreciation. Capitalized software uses the Compustat capsft level joined from the capitalized-software extract. Complement values are converted to dollars, divided by employees, and transformed as log one plus the employee-normalized value before entering the model. Complement-stock opening stock: zero-growth steady-state opening stock. Missing SG&A and negative flows are left missing; missing R&D and observed zero flows are treated as zero investment. Standard errors clustered by Compustat gvkey are in parentheses. *, **, and *** indicate significance at the 10%, 5%, and 1% levels.
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